Alumni Engagement
PurpletGo + Mailchimp
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The Mailchimp integration is in beta. Confirm results in Mailchimp after using it, and contact us if anything looks wrong.
What it does
What PurpletGo does in Mailchimp
Add former employees who opt in to your alumni network to a Mailchimp audience automatically.
- Adds or updates each opted-in former employee in the Mailchimp audience you choose, with their name.
- Tags them "alumni" so you can segment your alumni list.
What you need
- A Mailchimp API key (including its datacenter suffix).
- The ID of the audience to add alumni to.
Plan
All plans
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Set up Mailchimp in PurpletGo
- 1
Open Integrations > Alumni Engagement, choose Mailchimp, enter your API key and audience ID, and confirm your password.
Good to know
- Only former employees who opted in are added.
- Rehire eligibility is not sent to Mailchimp.
Why this matters
An alumni newsletter list that nobody maintains goes stale fast - adding people as they opt in keeps it current without extra HR work.
Mailchimp FAQ
Common questions about the Mailchimp integration
What does PurpletGo do in Mailchimp?
Add former employees who opt in to your alumni network to a Mailchimp audience automatically.
Why sync alumni to Mailchimp?
An alumni newsletter list that nobody maintains goes stale fast - adding people as they opt in keeps it current without extra HR work.
Which PurpletGo plan includes the Mailchimp integration?
All plans.
What do I need to connect Mailchimp to PurpletGo?
A Mailchimp API key (including its datacenter suffix). The ID of the audience to add alumni to.
Related
Related Alumni Engagement integrations
Offboard with every system accounted for
Some integrations need the Team or Enterprise plan, shown above.
30-day free trial - no credit card required